FHD 1920 x 1080, 16:9, son stereo, 4:06’’
« Techno House – Part 2 » is the second part of a triptych of audio-visual compositions, this time using the aesthetic advertising codes of the world’s largest furniture store : IKEA.
The standard for decorating our intimate interiors comes straight from catalogs, advertisements and the internet. But how is it that our happiness is so closely linked to these trends ?
Although the decorative fantasy of an object is often not or no longer useful, it is synonymous with the promise of a more personalized, happier life. When the object has lost its usefulness, the attachment to its aesthetics persists. The paper calendar, the old typewriter or the dysfunctional vintage camera, if all carrots were sold peeled, perhaps we would hang carrot peeler on the kitchen wall as a symbol of the past.
Through this composition, the domestic interior becomes more and more mystical and animated, poetically representing the control of our consumerist society that hides behind domestic objects.